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- Converting Visitors into Clients November 16, 2010 at 11:53 pm
Converting Visitors into Clients
Written by the NextClient Legal Content Team Posted November 16, 2010 at 11:53 pm
Read MoreMost web marketing efforts are geared toward drawing traffic to your firm’s website. Often overlooked (and more cost-effective), are techniques to convert more of your site’s existing visitors into paying clients.
A firm’s conversion percentage will often rest on the ability of the homepage to capture a visitor’s attention.  Without an inviting and informational homepage, visitors will be quick to hit the “Back” button and move on to the next website until they find a firm that fits their needs. As such, there are a few things your can do to improve that first impression and attract more clients.
First, always be sure to display your firm’s contact information prominently on the home page. This may seem elementary, but many attorneys make a critical mistake in not displaying their contact information up front and in plain view. [...]
- Why Content is King October 18, 2010 at 3:50 pm
Why Content is King
Written by the NextClient Legal Content Team Posted October 18, 2010 at 3:50 pm
Read MoreIn an earlier entry, we discussed the importance of continually updating the content on your website to attract attention from major search engines such as Google, which in turn can drive more traffic to your site. Â But what will visitors find once they arrive there?
The written content on your website is the first impression visitors have of you and your practice.  When your site is intended to attract new clients, or help you retain the clients you already have, it is critical that the content on that site paint you and your firm in the best possible light. Think for a minute about the ways that you form an opinion about an organization, publication, or blog based on the content you find when visiting the site.  Obvious typos or poor grammar are immediately noticeable — [...]
- The Future of Search Marketing October 11, 2010 at 10:27 pm
The Future of Search Marketing
Written by the NextClient Legal Content Team Posted October 11, 2010 at 10:27 pm
Read MorePicture this: your firm has just spent months going back and forth with a team of web designers trying to create a website. After many hours of labor, you finally have a product that has some marketing power, but there’s a problem – the site isn’t getting any visitors.
For most law firms, the most difficult part of making a website work is implementing an effective strategy for generating visitors who will potentially become clients. Until recently, much of the talk in this area has focused on search engine optimization, or SEO for short. SEO encompasses the breadth of processes undertaken for the purpose of raising a website’s rankings in search engines. Given that 85% of individuals utilize search engines online, it is easy to see the importance of a high page ranking. Highly-ranked websites will [...]
- The Temptation of Templates and the Call of Custom Web Design September 16, 2010 at 8:16 pm
The Temptation of Templates and the Call of Custom Web Design
Written by the NextClient Legal Content Team Posted September 16, 2010 at 8:16 pm
Read MoreWhen choosing to create a website, an entire range of options are available, from off-the-shelf do-it-yourself templates to custom designs built from the ground up. In between are hybrids that enable you to select from a gallery of designs and customize the content to meet your needs.  Are there significant differences between doing it yourself versus having a managed website, or between using a template versus a custom web design? Which method is right for you?
Custom Web Design – What You Want, the Way You Want It
With a custom-designed website, you control the look and feel of your website, instead of being forced to work around a prefabricated template that may not let you do what you want to do. You are not limited to the template’s architecture but can create and insert the elements [...]
